This post is to give clarification on Lina's new company "By L Style" and it's relation to SM, TVXQ and CSJH. The majority of these views are by fan speculation from CSJH's Soompi Thread, replies to the allkpop post, and various other sources. Nothing is set in stone, but these are the most obvious developments:
1. What is "By L Style"?
- "By L Style" is an online fashion mall (like an online clothing store) based in Korea. Lina is the CEO, Chief Stylist, and model for the company. The website is currently up and active, it can be viewed at http://www.byl.co.kr/ (link).
2. In relation to the TVXQ thing
- The different between this venture and the TVXQ controversy is that Lina owns the store. The three members of TVXQ (JaeJoong, Junsu and Yoochun) were investors in a Chinese cosmetics company. Other artists on SM have had their own side business ventures while still being under the company (BoA's jewelry company, Dana's nail salon and Yoochun's gelato company). Based on BoA, Dana and Yoochun's companies, it is believed SM does not want their artists to invest in other companies, but they are free to start their own companies.
3. What about CSJH?
- Just because Lina opened a new business venture does not mean that CSJH is done. Although their original hiatus was believed to be because of Stephanie's injury, it is unsure what her condition is or when the 2010 comeback date is.
4. The 2010 Comeback
- Despite all the false alarms of a comeback in the second half of 2009, it was officially announced by the girls during a live performance in Japan that they would return to Korea until 2010. When exactly in 2010 is unsure.
Finally, although TSZXN will not update on the girl's various blog posts that are unrelated to a CSJH group development, we will follow and report on their outside ventures. Meaning, we will report on any news concerning "Style by L."
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